#CousinBrucie July 10
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For the month of July 2024 several of us are going to take on a 30-Day Nickname Coach4aday Challenge. The simple concept is to share a nickname and tell a little about who it is associated with and why they got tagged with that moniker. Today I’m going with a New York City Radio Personality called COUSIN BRUCIE.
If you grew up in the Metro New York City area in the 1960’s and 1970’s you knew about the most popular radio disc jockey in the Big Apple.
Cousin Brucie, born Bruce Morrow, is a legendary New York City DJ known for his influential radio shows during the 1960s and 1970s, particularly on WABC and later on WNBC.
Nickname 30-Day Challenge Guidelines
Like previous challenges there are no hard and fast rules to participate. There are a few suggested guidelines.
- Each day in July learn something or just appreciate a nickname associated with someone.
- Share that name with others
- If so inclined use the hash tag #Coach4adayChallenge on social media platforms
July 10th-Cousin Brucie
Origins of nicknames are sometimes fraught with embellishments. Bruce Morrow shares the story in this link.
As the story goes, sometime back in 1959, a relatively obscure radio DJ named Bruce was standing in the hallway of the WINS radio studio in Midtown Manhattan. There is an elderly woman, somehow getting past security and entering the studio, approached him and said, “Cousin, lend me 50 cents to get home.” When Bruce, as the true tale continues, jokingly asked the woman if they were really cousins, she replied, “We’re all cousins.”
Cousin Brucie in 2020 signed off of Sirius XM channel 6. He had done a program for them for almost 15 years. Today Bruce Morrow is 88 years old and does a once-a-week Saturday Night Rock and Roll Party back on WABC
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