#Cereal August 13

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Today’s 30 Day Daily #Coach4adayChallenge prompt is to identify your favorite breakfast CEREAL.

In adulthood I seldom have CEREAL for breakfast but as a kid it was a morning staple. Growing up the choices were nothing like you will see today. According to Wikipedia after the end of the 1960’s the number of CEREAL brands exploded. Between 1970 and 1998, the number of different types of breakfast CEREALS in the U.S. went from 160 to around 340; as of 2012, there were roughly 4,945 different types available.

Cap’N Crunch

For whatever reason one stood out for me and it is a combination of corn and oats. It goes by the title of Cap’n Crunch. It first became available in 1963. I am pretty sure I have not had a bowl in over 35 years.

Advertising and marketing by Quaker Oats was pretty substantial and they had a tagline “It’s got corn for crunch, oats for punch, and it stays crunchy, even in milk.” The cartoon character depicted on the CEREAL box went by the name of Horatio Magellan Crunch. If you look on the side of the box you will see the following ingredients:

Corn Flour, Sugar, Oat Flour, Brown Sugar, Palm and/or Coconut Oil, Salt, Reduced Iron, Yellow 5, Niacinamide*, Yellow 6, BHT (to preserve freshness), Thiamin Mononitrate*, Pyridoxine Hydrochloride*, Riboflavin*, Folic Acid*.

YouTube is always a time capsule gold mine and I found the first Cap’N Crunch TV Ad from 1965.

What is everyone favorite breakfast CEREAL?