#CocaCola November 20
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Throughout November 2024, several of us are taking part in the 30-Day Dow Jones Coach4aday Challenge. Each day, we explore the history or learn about a company within the DJIA—a key economic and stock market indicator. Today’s post is on COCA COLA.
Dr. John Stith Pemberton, a pharmacist in Atlanta, Georgia, created a drink in 1886 as a medicinal tonic that became the start of Coca-Cola. That tonic containing coca leaf extract and kola nut for flavor, it was first sold at Jacobs’ Pharmacy for five cents per glass. Businessman Asa Candler later purchased the formula and transformed Coca-Cola into a globally recognized soft drink through innovative marketing strategies in the late 19th and early 20th centuries
Coke has had two stints on the Dow Jones Industrial Average (DJIA). It first appeared on May 26, 1932. It was removed from the index in November 1935 but rejoined decades later, on March 12, 1987. It has remained a component of the DJIA since its reentry in 1987. Its stock symbol is KO.
Dow Jones 30-Day Challenge Guidelines
Like previous challenges there are no hard and fast rules to participate. There are a few suggested guidelines
- Each day in November 2024 write about the history or a company that makes up the Dow Jones.
- Share at least one fact about that company.
- If so inclined use the hash tag #Coach4adayChallenge on social media platforms
November 20th-Coca Cola
When KO returned to the Dow in 1987 its stock price was $1.25. On September 3, 2024, it reached its all-time high of $72.52. Since 1977 the company has had 6 different stock splits. If you owned one share of Coke in 1977 it would be equal to 96 today.
The soda Coca-Cola represents 26% of all the company stock value with Diet Coke coming in at 17%. Yes, the company is diversified but those two drinks carry a lot of weight.
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