#Brand September 24

We may earn money or products from the companies mentioned in this post.

Most people if they own a business know the importance of establishing a BRAND. The best companies, institutions, and non-profits all attempt to have well established brands. In the 21st century many leaders establish a digital or social media BRAND.

Despite many people talking about and working hard to establish a BRAND the definition of what it actually is can be elusive. One place to start is listing what a BRAND is not.

A BRAND is not a logo. A BRAND is not an identity. A BRAND is not a product.

Brands are dynamic. A single brand means something unique to each person – be it a current consumer, potential consumer, employee, recruit, or the team you lead.

There is a something called a leadership BRAND. Brands are hard to define for people. They may talk about tangible things but in the end it emotion that makes a BRAND strong. It is the same when we discuss leadership.

When your leadership makes a great emotional connection to people you will have a BRAND that is loved and respected.

My definition of a BRAND is “sacred promise”. What do the people you lead  know you will deliver on.