#Aim March 20

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Last week as part of my daily leadership reading I was reviewing George Raveling fabulous newsletter called The Daily Coach. He discussed the importance of AIM.

AIM is an acronym for how to better communicate with others.

A–Audience: Who are you addressing what do you know about them?

I–Intent: What’s the goal of the message you are trying to deliver.

M–Message It needs to be tailored to the audience with an emphasis on your intent.

I have written before on what leaders always need to keep in mind when messaging their teams. The message has to be understandable, memorable, and transferable. When leaders communicate effectively with a team they can drive change and impact behavior.

Leaders have all different types of roles including spouse, parents, teachers, ministers, non-profit directors, coaches, CEO’s, supervisors, and friends. Each role will have different types of messaging but each one still needs to have the correct AIM.

We all want the ability to hit the bullseye of each communication we deliver. The key is preparation and delivery. Knowing what to AIM at helps with the prep.