#AlbertLuce October 12

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October 2026 several of us are going to take on the 30-Day Celebrity Alma Mater Coach4aday Challenge. Each day we will identify a celebrity and share where they attended college. For Day 12 it is on ALBERT LUCE.

Today’s post highlights a man who may not have worldwide fame or celebrity status, but whose product is recognized and used around the globe. Albert Luce founded Blue Bird Corporation, a company whose name has become synonymous with the iconic yellow school bus.

Albert Luce grew up in the Midwest and attended Northwestern University. After graduating, he entered the automotive industry. In 1917, he joined the U.S. Army and served in France during World War I. Following the war, he purchased a Ford dealership in Fort Valley, Georgia, where he would live for the rest of his life. Fort Valley became the birthplace of Blue Bird. During the Great Depression, Luce sold his Ford dealership and turned his attention to manufacturing school buses, laying the foundation for a company that would become synonymous with the iconic yellow school bus.

Celebrity Alma Mater Coach4aday Challenge Guidelines

Basic daily format:

Day 12-Albert Luce & Northwestern

Celebrity: Albert Luce Sr

Alma Mater: Northwestern University

Why They’re Famous: Founder of Blue Bird Corporation manufactures of iconic yellow school buses

College Connection: Graduated from Northwestern with a degree in science.

Interesting Fact: The oldest surviving school bus in the US is Blue Bird Number 1 from 1927.

Coach4aday

My purpose in life is to coach. I am a former collegiate basketball coach, director of athletics, and chief of staff. I worked at four NCAA Division I & II universities during my career. At each campus I learned timeless lessons on teamwork and leadership. Today my passion is coaching others on what it takes to lead, serve, and succeed.

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